Phase 3: Finding a sustainable business model
Have you hesitated to launch your course because you weren’t sure if anyone would actually pay for it?
Or maybe you priced it “low to be safe,” only to notice that your effort, time, and income didn’t quite match?
Let’s talk about monetization.
Pricing a course isn’t just about covering your costs or choosing a number that “feels right.” It affects how your course is perceived, who decides to buy it, and how sustainable your work becomes over time. Many creators either set their price too low, worried that no one will buy, or aim too high without enough validation. In both cases, pricing decisions are often made without a clear strategy.
In this phase, we define your:
Pricing model: one-time payment, subscription or membership, freemium + upsell, hybrid/tiered, sponsorship-funded, or grant-funded.
Price point: choosing and testing what feels fair, sustainable, and aligned with your goals using the Taida Course Pricing Calculator.
Validation strategy: how to test your pricing with real feedback (pre-sales, early bird offers, or audience surveys).
Revenue goals: setting realistic income targets and aligning your pricing with the time and effort you can invest.
Funding or partnership options: identifying external opportunities (like sponsorships or grants) that could make your course accessible to more learners.
Monetization isn’t only about earning money but about creating balance. The goal is to design a model that allows you to share your expertise without burning out, and that makes learning accessible without undervaluing your work. A well-planned pricing strategy gives you clarity: you know what you’re offering, who it’s for, and how it supports your long-term goals.
To support this phase, we’ve created two practical tools to help you plan and test your pricing:
Pricing Strategy Guide – a step-by-step overview of different pricing models, with examples, tips, and common mistakes to avoid.
Course Pricing Calculator – an interactive tool to explore pricing scenarios, test your goals, and estimate how many sales you’d need to reach your income target.
Download the Pricing Strategy Guide here.👇
