Phase 2: Turn your course idea into a clear structure
Have you ever started creating a course, only to stop halfway and think, “Wait... is this actually what people need?”
Have you outlined your modules, then found yourself buried in content with no clear learning goals or flow?
Or maybe you’ve built something that felt coherent and important, but learners never really engaged?
If Phase 1 was about validating your course idea, Phase 2 is about shaping that idea into something clear, realistic, and genuinely helpful, with your learners in mind from the very beginning.
In this phase, we define your:
Course promise – the transformation you’re offering
Learning objectives – the outcomes learners can expect
Course structure – modules, lessons, and bonus materials
Delivery format – self-paced, cohort, hybrid
At Taida, we don’t believe in locking yourself in a room to plan your course perfectly before anyone sees it. We believe in showing up with a clear vision and building out the details together, using real insights from your audience, not just your assumptions.
That means asking questions, testing your ideas, and being brave enough to share messy drafts with real people.
The goal of this phase is to design a clear and realistic learning experience based on your course idea and your audience’s needs. We want the course to make sense both for you (your style, your goals, your business) and for them (their pain points, language, and learning habits).
Our process is structured but flexible. You’ll bring your topic and early validation from phase 1. We’ll guide you through the rest, using a set of tools we’ve tested with other clients:
A Course Canvas to map your idea into something actionable
A modular lesson planner so your content doesn’t overwhelm
A learning objectives guide (we don’t do fluff like “inspire”)
A course format comparison to help you choose what works best
A ready-to-use Miro board for planning and collaboration
After phase 2, you’ll be ready to start marketing your course already before creating a single piece of actual course content. You know the scope, key messages, and value you’re providing to your learners.
To give you a little taste of Phase 2, we’re giving out our Course Canvas for free to help you structure your course. Download here👇
